Ricky Bertani

Senior UX Product Designer

Austin, TX

(512) 203 - 3939

rickybertani2@gmail.com

https://www.linkedin.com/in/rickybertani

Dynamic UX Product Designer with proven success guiding the end-to-end delivery of simplified, human-centered platforms that drive lasting business impact. Partners with cross-functional teams to redefine how companies approach user engagement and program growth, enhancing the functionality of mobile and web experiences aligned with industry trends and customer needs.

Core expertise

Enterprise Design Thinking | Cross-Functional Collaboration | UX Research | Product & Service Design Innovation | Information Architecture | Data-Driven Insights | Content Personalization | AI-Workflows | Rapid Prototyping | B2B & B2C | Growth Mindset

Experience

IBM, Austin, TX - Senior UX Designer - February 2020 - April 2025

Improved usability, engagement, and retention across the enterprise’s global partner channel, creating a strategic UX roadmap alongside cross-functional teams to drive partner acquisition, site traffic, and product-led growth.

  • Guided a team of UX and content designers throughout the transformation of the enterprise’s CMS platform, aligning key stakeholders on a new end-to-end user journey to successfully launch a unified, cohesive experience within four months.

    • Consolidated existing content from more than 1000 pages to a 10-page experience, simplifying the experience for IBM business partners by removing outdated and irrelevant resources.

    • Expanded upon the brand’s in-house design framework to build a scalable, responsive design system, incorporating content personalization, Salesforce integration capabilities, and a refreshed brand identity while ensuring consistency and reusability.

  • Oversaw the research, design, and iteration of a simplified onboarding and landing page experience, accelerating time-to-contract rates by 70% while uncovering opportunities for future integrations.

  • Validated design concepts to shape the continued expansion of the SaaS product, Software Quoting for Partners offering, leveraging UX research to scale the product across global regions while aligning with customer needs and compliance requirements.

  • Co-created 29 unique user journeys for the IBM’s Partner Benefits program, guiding an associate designer through strategies for simplifying existing components – project anticipated to increase engagement by 20% and improve program adoption by 10%.

  • Facilitated the ecosystem’s feedback mechanism, leading the gathering and implementation of quantitative and qualitative UX data providing context for feature development and design iterations across 300 products.

    • Contributions to Carbon (IBM's Design System) for Salesforce in the Partner Ecosystem

    • Guided designers in categorizing and implementing proper tokens related to typography, color, and other UI design patterns.

    • Served as a key contributor in conducting design reviews to ensure the correct implementation of Carbon.

    • Collaborated with engineers to ensure the consistent alignment and functionality of Carbon components across platforms.

    • Designed explorations for components that were not addressed in the current Carbon framework for Salesforce.

    • Played a significant role in scaling effective researched patterns within the Partner ecosystem, ensuring designers utilize the appropriate pattern when needed.

  • A key contributor to IBM's Partner Information Architecture squad to identify gaps and decrease a partner's time to task through quantitative and qualitative analysis.

BB Cadeaux, Austin, TX - UX Designer/ E-commerce Retail Website - March 2016  - January 2019

Owned the design and development of the gift retailer’s e-commerce site, amplifying brand awareness through social media, pay-per-click advertising, and SEO.

  • Developed and led the business’ UX design strategy, leveraging responsive web design to ensure a consistent user experience across platforms – optimized design for all customers and products within six months.

Sue Patrick Clothing and Gifts, Austin, TX - Web Designer/ Manager - August 2005 - June 2015

Established the visual design standards, content strategy, and web architecture for the small business’ e-commerce platform, building a comprehensive database of more than 30,000 customers – created and launched pay-per-click and email marketing strategies, growing the channel to generate nearly $1M annually. 

Education

Bachelor of Arts, Psychology | University of Texas at Austin

Certificate, UX Design Immersive / Research Fellowship | General Assembly, Austin, TX

Web Design | Center for Electronic Art, San Francisco, CA

Graphic Design | Platt College, San Francisco, CA

Skills

Figma | Adobe Creative Cloud and AEM | Google Analytics - Amplitude | Jira – Agile - Product management | HTML | CSS | JavaScript