Ricky Bertani
Senior UX Designer
Austin, TX
(512) 203 - 3939
I am a Senior UX Designer with a passion for innovation, creativity, and a human-centered approach to problem-solving. My work and teams consistently deliver measurable business outcomes by bridging the gap between user experience and organizational goals.
Skills
Figma, Adobe Creative Cloud, Google Analytics, Jira, Html 5, CSS, JavaScript, Responsive Design
UX and Other Skills
Conversational AI, IBM Enterprise Design Thinker for AI, IBM Enterprise Design Thinking Practitioner, UX Strategy, Service Design, Product Management UX Design - End to End Experiences, Heuristic Evaluations, Information Architecture, Flows, Wireframes, Hi-fi Mock-ups, Prototyping, B2B, B2C & SaaS Design User Research – Interviews, Personas, Usability Testing, User Journeys
Experience
IBM, Austin, TX - Senior UX Designer - March 2020 - April 2025
Lead UX designer – Partner Ecosystem CMS platform migration and design system transformation – Led a team of UX and content designers towards the simplification and reduction of a 1000+ page experience to a 10-page experience. Creating a drastically simplified experience for IBM’s Business Partners while integrating it with a robust Salesforce platform.
Lead UX designer and liaison between IBM's CIO engineers and the Carbon design system team to implement and integrate IBM's highly scalable design system into Salesforce and SAP strategic platforms.
Personalization lead Product designer– Partner Ecosystem onboarding and landing experience shortening IBM’s partner’s time to contract by 70%.
Facilitated the personalization of IBM’s partner benefits reducing friction internally and projecting a 20% increase of engagement and a 10% benefit usage.
Lead SaaS Product designer for IBM’s Software quoting for Partners – Facilitated a highly scalable global expansion approach to deliver an SAP platform quoting product to 20,000 of IBM’s Partners.
Lead UX designer – Partner Ecosystem CMS platform migration and design system transformation
Lead focal for IBM’s UX feedback mechanism – Lead gathering of quantitative and qualitative UX data implemented across 300 of IBM’s various products. After implementation, it showcases an easily digestible view of data for design, development, cross-functional teams, stakeholders, and executives.
A key contributor to IBM's Partner Information Architecture squad to identify gaps and decrease a partner's time to task through quantitative and qualitative analysis.
General Assembly, Austin, TX - UX Designer/ Researcher Fellow - February 2019 - April 2019
Spearheaded app redesign for Fitt Finder using UX design principles and best practices
Oversaw project and user research with the addition of a delivery feature to the Starbucks app
Designed user flows, customer journey maps, Hi-Fi Mock-ups, information architecture, wireframes, and prototypes.
Conducted user interviews and usability testing to recognize patterns
BB Cadeaux, Austin, TX - UX Designer/ E-commerce Retail Website - March 2016 - January 2019
Established visual design and brand and launched a responsive E-commerce website.
Created social media and PPC advertising content
Managed daily small business operations
Sue Patrick Clothing and Gifts, Austin, TX - Web Designer/ Manager - August 2005 - June 2015
Established visual design standards and authored content or copy to accentuate the design system
Developed an E-commerce site and managed over 7,000 items
Grew sales from the ground up to nearly 1 million annually
Devised a PPC strategy and managed online marketing with a $120,000 annual budget
Built HTML emails and grew the database to over 30,000 audience members
EDUCATION
General Assembly, Austin, TX
UX Design Immersive Certificate
Center for Electronic Art, San Francisco, CA
Web Design
Platt College, San Francisco, CA
Graphic Design
The University of Texas at Austin
Bachelor of Arts Psychology