Ricky Bertani

IBM, Austin, TX - Lead Product / UX Designer - February 2020 - April 2025

Improved usability, engagement, and retention across the enterprise’s global partner channel, creating a strategic UX roadmap alongside cross-functional teams to drive partner acquisition, site traffic, and product-led growth.

• Guided a team of UX and content designers through modernization of the enterprise CMS platform, using Figma as the system of record for journey mapping, IA validation, and stakeholder alignment—successfully launching a unified end-to-end experience within four months.

  • Led large-scale content consolidation by auditing and restructuring 1,000+ legacy pages into a 10-page experience, using Figma flows and content models to validate hierarchy, relevance, and user intent with partners and stakeholders.

  • Expanded the in-house design framework into a scalable design system, building and governing reusable components, tokens, and responsive layouts in Figma to support content personalization, Salesforce integrations, and consistent cross-platform delivery.

• Oversaw research, design, and iteration of simplified onboarding and landing page experiences, leveraging Figma prototypes to test workflow assumptions, accelerate alignment with Product and Engineering, and reduce time-to-contract by 70% while identifying future integration opportunities.

• Validated design concepts for the Software Quoting for Partners offering, using Figma to map end-to-end quoting workflows, prototype edge cases, and collaborate with engineering on reducing friction across global partner scenarios.

• Co-created 29 unique user journeys for IBM’s Partner Benefits program, mentoring an associate designer through component simplification and journey orchestration in projected to increase engagement by 20% and improve program adoption by 10%.

• Facilitated IBM’s CIO ecosystem’s feedback mechanism, leading the gathering and implementation of quantitative and qualitative UX data providing context for feature development and design iterations across 300 products.

• Contributions to Carbon for Salesforce (IBM's Design System) in the Partner Ecosystem

  • Mentored designers on selecting and implementing the appropriate design tokens spanning typography, color, spacing, and UI behavior resulting in higher-quality handoffs, fewer implementation defects, and improved adherence to Carbon standards across the Partner Ecosystem.

  • Served as a key contributor in design reviews to validate Carbon usage across designers, reducing rework cycles and accelerating development by catching inconsistencies early.

  • Collaborated with engineers to maintain consistent functionality and alignment of Carbon components across Salesforce and web platforms, improving implementation quality and accelerating delivery by reducing ambiguity in design-to-dev workflows.

  • Created component and interaction pattern proposals for gaps in the Carbon framework for Salesforce, aligning feature needs and partner-journey requests into scalable solutions that reduced friction and drove adoption across experiences.
    

• Key contributor to IBM’s Partner Information Architecture squad, aligning research insights with system-level IA changes that reduced cognitive load and improved task efficiency for partners across complex enterprise workflows.
  

BB Cadeaux, Austin, TX - UX Designer/ E-commerce Retail Website - March 2016  - January 2019

Owned end-to-end UX, UI, and front-end implementation for a direct-to-consumer e-commerce platform, delivering a cohesive product experience while balancing brand expression and technical constraints as the sole designer.

Led experience strategy across acquisition and conversion funnels, improving discoverability and purchase confidence through IA refinements, product taxonomy improvements, and checkout optimization.

Designed and implemented responsive, mobile-first experiences to support diverse product catalogs and customer needs, resulting in a fully optimized site within six months.

Took end-to-end ownership of acquisition experiments, including UX, landing page design, and basic SEO/PPC efforts, using results to inform subsequent experience and content decisions.

Used analytics and customer feedback to iterate on layouts, navigation, and merchandising patterns, continuously improving usability and conversion performance.

Sue Patrick Clothing and Gifts, Austin, TX - UX / UI Designer - August 2005 - June 2015

Established the visual design system, information architecture, and content strategy for a small business e-commerce platform, creating a consistent and recognizable digital brand.

Designed and scaled the company’s online shopping experience from the ground up, contributing to growth of ~30,000 customers and nearly $1M in online revenue within the first year.

Owned UX decisions across browsing, product detail, and checkout flows, simplifying purchasing for seasonal and high-turnover product lines.

Built repeatable content and design workflows to support frequent merchandising updates, promotions, and seasonal campaigns, significantly reducing manual effort and turnaround time for site updates.

Collaborated directly with business owners to translate retail and revenue goals into user-centered digital experiences, balancing speed, cost, and usability to deliver measurable business results.